Archive for August, 2010
Beating your Competition at SEO
Take a moment to do a search for your target keywords. Make a note of the other websites above your page’s position, and even a few of the spots below. When it comes to getting your page in the top spots on a search engine results page, these other websites are your competition, and you [...]
Read moreTwitter Basics for Businesses
When given the choice between getting started on Facebook or Twitter for their business, most people would choose Facebook. Why? It looks a lot less intimidating. And, in many ways, it is. Facebook has the benefit of instant connections, but Twitter has the benefit of letting you easily find, and connect with, other business owners [...]
Read moreSEO Takes More than On-Site Optimization
When I say SEO, you probably think of hours spent researching keywords, tweaking your website, analyzing the results, and tweaking your site again. That’s only about half of the picture. To make the most of your website, you need inbound links, relevancy and traffic, which means that you actually need to get out there and [...]
Read moreEverything I Needed to Know About SEO, I Learned in Science Class
SEO is more than just a bunch of computer geeks sitting in their parents’ basements and taking wild guesses on what will help a website reach the top of Google. It’s a science, one that takes a lot of experimenting, studying and research before it can be done correctly. And, like any science, you need [...]
Read moreColor Schemes for Beginners
Choosing the color scheme for your website is hard, especially if you don’t have a natural knack for color combinations. If you struggle with this, you’re not alone. And this quick guide will help. What is the theme of your site? What sort of feelings are you trying to convey? For example, a b2b or [...]
Read moreWhat to Write About When You Have Nothing to Say
The hardest thing about blogging is knowing what to blog about. You want a fresh idea, or a new take on an old idea, and with the number of bloggers already out there, this can be a huge challenge. Sign up for subscriptions to blogs that cover similar topics. While you don’t want to steal [...]
Read moreBefore You Begin Optimizing Your Website
Before you jump on the SEO bandwagon, take a minute to answer a few questions about your site and your goals for optimization. This allows you to develop, and stick to, a plan, which increases your chances of success. 1. Who is your audience? When you develop keywords, what you are really looking for are [...]
Read moreIAQ Technologies
IAQ (Indoor Air Quality) is a leader in it’s industry. They offer their clients the best possible indoor air quality and remediation services. They can handle anything from mold, to radon, to lead, and everything in between.
Read more10 WordPress Plugins You Need to be Using
WordPress is one of the most complete, and user-friendly, content management systems for websites. It’s also the most popular. If you’re running your website on WordPress, no doubt you’ve noticed that there are thousands of plug-ns (website add-ons) that can change and improve what your site is capable of. Out of all of the available [...]
Read moreWhat is Black Hat SEO?
I’ve mentioned black hat SEO tactics in the past, things like cloaking and keyword stuffing, and why these techniques should be avoided (in case you missed it– they can get you banned from search engine result pages). But what is black hat SEO and, despite the consequences, why is it still so popular?
Read more
Syracuse Web Design, Website Development, Hosting, Offsite Data Backup