Archive for September, 2010
The Importance of In-Text Links
Tweet One of the smartest moves you can make as a website owner is to use links for building your search engine rank. Instead of listing these links, use them as part of the text to improve your SEO.
Read moreWebsite Traffic Decoded Part II: Analytics Decoded
Tweet Last week, we discussed the difference between page views and traffic. In the second part of the series, we’ll be discussing four more terms you need to understand when using your analytics program: traffic sources, entrance paths/landing pages, exit pages and bounce rate.
Read moreWhat to Expect When Hiring an SEO Company
Tweet You’ve hired an SEO company to improve the visibility of your website. There are a lot of really wonderful things that an experienced company can do, for both your website and your business. Before you get started with the company, you should know what you can, and can’t, expect.
Read moreWebsite Traffic Decoded (Part 1)
Tweet You’ve launched your website, shared links on a few social media sites, and now you’re sitting back to watch the traffic come rolling in. Your statistics program will probably give you one of two numbers, or both, depending on the program you’re using. The two numbers are page views and number of visitors, which, [...]
Read moreRiver Rock Dock
River Rock Dock is a custom dock and boat house builder here in Syracuse. They needed a new web presence that could “WOW” their potential customers on the web. This simple brochure-style website with a catchy photo gallery was exactly what they were looking for.
Read moreGrouping and Using Keywords Correctly
Tweet As part of optimizing your website, you’ll develop a list of keywords to use in your pages. When you start writing, or rewriting, your content, your first step will be to determine which keywords are going to go where. If you will be creating new content, use the keywords to decide what pages you [...]
Read moreHow Google Instant is Changing Search
Tweet Google just rolled out their latest search upgrade– called Google Instant. Now, search results are pulled up as you type, based on the most popular searches and your browsing history. It makes search faster, and easier. It also makes it easier to waste time playing around in search results, if you’re the type to [...]
Read moreHow to Write an About Page
Tweet Your About page on your website may be some of the most important site content you ever write. It’s your way of letting site visitors know about you, your web page, or your business. It needs to sound professional, but not boring. It needs to have enough information to be useful, but it shouldn’t [...]
Read moreUsing Blog Tags and Categories to Improve SEO
Tweet When you write a blog post, you have the opportunity to label that post with different tags and place it into a category with similar posts. While using tags and categories make it easier for blog visitors to find the posts they’re interested in, it’s also a great way to get in some extra [...]
Read moreUsing Video on your Website
Tweet Videos are a big deal. This isn’t anything new. What might be new, for a lot of web owners, is using videos on a website the right way. It’s a bit more complicated than just embedding a code where ever it will fit. To get the most out of your videos, follow this simple [...]
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