Archive for September, 2010

The Importance of In-Text Links

Tweet One of the smartest moves you can make as a website owner is to use links for building your search engine rank. Instead of listing these links, use them as part of the text to improve your SEO.

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Website Traffic Decoded Part II: Analytics Decoded

Tweet Last week, we discussed the difference between page views and traffic. In the second part of the series, we’ll be discussing four more terms you need to understand when using your analytics program: traffic sources, entrance paths/landing pages, exit pages and bounce rate.

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What to Expect When Hiring an SEO Company

Tweet You’ve hired an SEO company to improve the visibility of your website. There are a lot of really wonderful things that an experienced company can do, for both your website and your business. Before you get started with the company, you should know what you can, and can’t, expect.

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Website Traffic Decoded (Part 1)

Tweet You’ve launched your website, shared links on a few social media sites, and now you’re sitting back to watch the traffic come rolling in. Your statistics program will probably give you one of two numbers, or both, depending on the program you’re using. The two numbers are page views and number of visitors, which, [...]

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River Rock Dock

River Rock Dock is a custom dock and boat house builder here in Syracuse. They needed a new web presence that could “WOW” their potential customers on the web. This simple brochure-style website with a catchy photo gallery was exactly what they were looking for.

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Grouping and Using Keywords Correctly

Tweet As part of optimizing your website, you’ll develop a list of keywords to use in your pages. When you start writing, or rewriting, your content, your first step will be to determine which keywords are going to go where. If you will be creating new content, use the keywords to decide what pages you [...]

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How Google Instant is Changing Search

Tweet Google just rolled out their latest search upgrade– called Google Instant. Now, search results are pulled up as you type, based on the most popular searches and your browsing history. It makes search faster, and easier. It also makes it easier to waste time playing around in search results, if you’re the type to [...]

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How to Write an About Page

Tweet Your About page on your website may be some of the most important site content you ever write. It’s your way of letting site visitors know about you, your web page, or your business. It needs to sound professional, but not boring. It needs to have enough information to be useful, but it shouldn’t [...]

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Using Blog Tags and Categories to Improve SEO

Tweet When you write a blog post, you have the opportunity to label that post with different tags and place it into a category with similar posts. While using tags and categories make it easier for blog visitors to find the posts they’re interested in, it’s also a great way to get in some extra [...]

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Using Video on your Website

Tweet Videos are a big deal. This isn’t anything new. What might be new, for a lot of web owners, is using videos on a website the right way. It’s a bit more complicated than just embedding a code where ever it will fit. To get the most out of your videos, follow this simple [...]

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