Archive for October, 2010

Put Your Website to Work

Your website can be one of the most powerful tools your company has in their business tool belt. With a little time spent setting up and developing your website, you can have a website that works for you.

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Choosing the Right SEO Tools

Having the right set of tools is essential for effectively running your own SEO campaign. While there are hundreds of different SEO tools on the web, not all are created equally, and not all of them are perfect for every user.

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The Best Local Search Ranking Practices

You can’t beat the ROI (return on investment) of local search. Putting your business at the top of search engine result pages for local searches is the number one best way to increase sales and conversions. It allows people to find your business when they’re actively looking for the products or services you offer.

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How to use Testimonials on your Website

If you’ve gotten positive feedback on your company, products or services, you should be using it on your website. When potential customers see that other customers have had a positive experience, they are more likely to order from your website or visit your business.  Positive reviews and testimonials are important to use on a website. [...]

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How to Avoid a Hide and Seek Website

When you visit a website, you have a goal in mind. You’re looking for specific information, a certain application or tool, or to sign up for a new service. Whatever you’re after, you want to find it as quickly and effortlessly as possible.

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Google Page-Rank and SERP Rankings

You build a website, add in content, then wait to watch your Google Page-Rank. Google’s PR scores for webpages start at 0/10, and pages can work their way up the scale by improving in quality, amount of content, and relevancy to their topic.

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Become Your Own SEO Analyst

After you’ve started to implement SEO techniques on your website, it’s time to start analyzing the results. It’s time to become your own SEO analyst.

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Promoting Older Content

Remember that blog post you wrote six months ago? The one that you were so proud of, but that hasn’t seen any real traffic since a week after it was published? You don’t have to leave it to gather dust in your archives. Highlighting old blog posts not only give your old content a new [...]

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