Archive for November, 2010

Building a Silo to Improve On-Site SEO

In web design, a silo is a type of website architecture that resembles the tall, slim agricultural buildings. Website visitors start at one page, and work their way down on of the available “passageways”, or supporting columns.

Read more

The Role of Business Sense in SEO and SMM

Knowing how to use SEO and SMM (Social Media Marketing) is great, but you also need to know how to apply these techniques to business situations.

Read more

8 Lessons to Learn From Print Magazine Media Kits

Press kits are packages of informational resources that help advertisers learn about ad opportunities on your blog or website. The press kit provides details about ad space, pricing and reasons why an advertiser should consider purchasing ads on your site. As such, the press kit is an important sales tool and web publishers can learn [...]

Read more

Yahoo! Search Clues: The Latest Toy in the SEO Toybox

SEOs love their toys. The hundreds of tools available for analyzing websites, keywords and search trends could keep us busy for weeks, if not longer. And now, Yahoo just has released their new tool for SEOs: Yahoo Search Clues.

Read more

Optimizing your Website for Mobile Search Users

Mobile searches make up a growing percentage of online traffic. This is especially true for local searches. If you want to take advantage of mobile website traffic, you need to start by preparing your site.

Read more

How to Write Jazzy Blog Posts

There are millions of blogs on the internet, and probably thousands of bloggers that focus on your topic. If you want to stand out from the crowd, you need to make sure your blog posts shine.

Read more

Protecting Your Content

Last week, the Editor in Chief of Cooks Source Magazine was caught stealing internet content and reusing it in her magazine, without notifying the original writer. The public response was overwhelming, and Cooks Source will be cleaning up this mess for a long time (assuming the magazine survives).

Read more

Become a Student of SEO

Most SEOs-in-training (including those who learn SEO just for their own sites) can’t afford the usually very expensive cost of search optimization training. Luckily, you don’t need the special courses and certificates to learn how to use SEO for your site.

Read more

Social Media Pitfalls, and How to Avoid Them

Social media can be the driving force behind the success of your business, or it can be one of the most destructive things you can do to your business. There are several potential pitfalls that you might face when using social media for your business; here’s how to avoid them.

Read more

How to Set Up Google for SEO

There are a few features available on Google Search that are really helpful for regular, every day, search engine users. Things like search history and Google Instant. These tools, however, are not quite as useful to SEOs, as they can alter your search results, showing you something different from what other searchers are seeing.

Read more