You build a website with the goal of it getting seen, right? There is very little use on the internet for a site that sees little to no traffic. However, so many web site designers are more interested in the traffic numbers than what those numbers are actually saying. Before you start counting up the clicks on your website, there are a few things you need to understand.
For starters, what is traffic? It’s the number of people who land on your website throughout the course of a given time period. Some of these “landings” are intentional, and some are from people who arrived at your site accidentally or without a real goal. Consider these numbers:
500 hits (visits) on your website in one day
300 leave the site within a few seconds (bounce rate)
100 read the page they land on, then leave
50 click through a few pages before leaving your site
25 find your sales page, and then leave
25 order from your business
What clicks should you be concentrating on, the initial 500 or the last 100 that actually make use of your site? It doesn’t matter how popular your website is, you’ll always have that bounce rate within the first minute or so. There are steps you can take to improve the bounce rate of your site, bringing more people deeper into the website and towards the order page, but they won’t work for everyone. Some people just land on your site thinking that it is one thing, and finding something else. Concentrating on the initial 500 is important, but you also need to make sure your site is useful to the group that actually stick around long enough to look through your site.