Archive for Marketing

A Pay Per Click Primer

If you want to bring in extra traffic for your website, Pay Per Click (PPC) advertisements might be the solution you’re looking for. PPC ads allow you to design and publish advertisements with the intent of bringing interested web users into your website.

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Going Viral

It doesn’t happen often, but once in a while, something is released onto the internet, and it spreads like wildfire. It could be a picture, a video, a news piece, or a blog post. It could, in very rare occasions, be a whole website or a social media profile.

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8 Lessons to Learn From Print Magazine Media Kits

Press kits are packages of informational resources that help advertisers learn about ad opportunities on your blog or website. The press kit provides details about ad space, pricing and reasons why an advertiser should consider purchasing ads on your site. As such, the press kit is an important sales tool and web publishers can learn [...]

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How to Build Incoming Links to Your Site

Links are the currency of the SEO world. If you can get high ranking websites to link to you, that can help improve your page rank. Start by creating a plan. What sort of websites would you like to link to, and have link to you? Which ones do you actually have a chance of [...]

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Facebook Basics for Businesses

If you have a business, and you’re not on Facebook, you’re passing up a fantastic opportunity to grow your business and connect with potential customers. This basic guide will get you started. Should you keep your current personal profile, and use it as your business profile, or should you create a separate business page? In [...]

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Say No to Cloaking – The Guide to Avoiding Googles Mistake

Last Thursday (7/1/2010) was not a good day to be Google. Not only did they get some bad press after a mom found her naked son on Google’s street view feature in Maps, but they also caught some flack for an error allowing BP to violate their ad guidelines. And then, someone caught on to [...]

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Using Landing Pages Correctly

The goal of good web design is to create relevant experiences for web users. One of the best ways to make sure your website is set up for easy of use is to create landing pages.

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