Archive for Social Media

Social Media Sites Your Business Should Be Using (But Probably Is Not)

Most business owners are looking to increase their social media presence in 2011. If you’re already using Twitter and Facebook, though, where else can you go to build a meaningful web presence?

Read more

Going Viral

It doesn’t happen often, but once in a while, something is released onto the internet, and it spreads like wildfire. It could be a picture, a video, a news piece, or a blog post. It could, in very rare occasions, be a whole website or a social media profile.

Read more

Social Media Influence Counts for Search Engine Page Rank

We’ve been saying it for a while — social media is an important part of SEO. It builds links and improves traffic. Now, we know just what kind of effect it actually plays, as Google and Bing both confirmed last week that social media is a part of their SEO algorithms.

Read more

The Role of Business Sense in SEO and SMM

Knowing how to use SEO and SMM (Social Media Marketing) is great, but you also need to know how to apply these techniques to business situations.

Read more

Social Media Pitfalls, and How to Avoid Them

Social media can be the driving force behind the success of your business, or it can be one of the most destructive things you can do to your business. There are several potential pitfalls that you might face when using social media for your business; here’s how to avoid them.

Read more

The Best Local Search Ranking Practices

You can’t beat the ROI (return on investment) of local search. Putting your business at the top of search engine result pages for local searches is the number one best way to increase sales and conversions. It allows people to find your business when they’re actively looking for the products or services you offer.

Read more

The Importance of In-Text Links

One of the smartest moves you can make as a website owner is to use links for building your search engine rank. Instead of listing these links, use them as part of the text to improve your SEO.

Read more

Twitter Basics for Businesses

When given the choice between getting started on Facebook or Twitter for their business, most people would choose Facebook. Why? It looks a lot less intimidating. And, in many ways, it is. Facebook has the benefit of instant connections, but Twitter has the benefit of letting you easily find, and connect with, other business owners [...]

Read more

SEO Takes More than On-Site Optimization

When I say SEO, you probably think of hours spent researching keywords, tweaking your website, analyzing the results, and tweaking your site again. That’s only about half of the picture. To make the most of your website, you need inbound links, relevancy and traffic, which means that you actually need to get out there and [...]

Read more

10 WordPress Plugins You Need to be Using

WordPress is one of the most complete, and user-friendly, content management systems for websites. It’s also the most popular. If you’re running your website on WordPress, no doubt you’ve noticed that there are thousands of plug-ns (website add-ons) that can change and improve what your site is capable of. Out of all of the available [...]

Read more