Archive for Tools & Resources

When the Internet Goes Out

Tweet If recent events in Egypt have taught us anything, it is that the modern world needs the internet. It’s a part of everything we do, from news, communication and business to shopping and learning.

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Dear Google: How Do I Love Thee? Let Me Count the Ways

Tweet It’s a good time to be Google. They are the closest anyone’s been to ruling the world since the Romans, and they don’t show any signs of slowing down.

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Content Management Systems: Moving Beyond WordPress

Tweet Content management systems allow site owners to build a website without extensive technological know-how. They feature easy to use themes, basic dashboards with comprehensive site controls, and the ability to create a full website without needing to know HTML or any programming.

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Yahoo! Search Clues: The Latest Toy in the SEO Toybox

Tweet SEOs love their toys. The hundreds of tools available for analyzing websites, keywords and search trends could keep us busy for weeks, if not longer. And now, Yahoo just has released their new tool for SEOs: Yahoo Search Clues.

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Optimizing your Website for Mobile Search Users

Tweet Mobile searches make up a growing percentage of online traffic. This is especially true for local searches. If you want to take advantage of mobile website traffic, you need to start by preparing your site.

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How to Set Up Google for SEO

Tweet There are a few features available on Google Search that are really helpful for regular, every day, search engine users. Things like search history and Google Instant. These tools, however, are not quite as useful to SEOs, as they can alter your search results, showing you something different from what other searchers are seeing.

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Choosing the Right SEO Tools

Tweet Having the right set of tools is essential for effectively running your own SEO campaign. While there are hundreds of different SEO tools on the web, not all are created equally, and not all of them are perfect for every user.

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Website Traffic Decoded Part II: Analytics Decoded

Tweet Last week, we discussed the difference between page views and traffic. In the second part of the series, we’ll be discussing four more terms you need to understand when using your analytics program: traffic sources, entrance paths/landing pages, exit pages and bounce rate.

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Website Traffic Decoded (Part 1)

Tweet You’ve launched your website, shared links on a few social media sites, and now you’re sitting back to watch the traffic come rolling in. Your statistics program will probably give you one of two numbers, or both, depending on the program you’re using. The two numbers are page views and number of visitors, which, [...]

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How Your Analytics Program is Misleading You

Tweet Web analytics.  Is there anything that causes more excitement and frustration for website owners? How much traffic are you getting? Is it more or less than the traffic you were getting a month, or even a week, ago? What keywords are visitors using when they find your site? This information is invaluable, but you [...]

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