Archive for Web General

Put Your Website to Work

Your website can be one of the most powerful tools your company has in their business tool belt. With a little time spent setting up and developing your website, you can have a website that works for you.

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How to use Testimonials on your Website

If you’ve gotten positive feedback on your company, products or services, you should be using it on your website. When potential customers see that other customers have had a positive experience, they are more likely to order from your website or visit your business.  Positive reviews and testimonials are important to use on a website. [...]

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How to Avoid a Hide and Seek Website

When you visit a website, you have a goal in mind. You’re looking for specific information, a certain application or tool, or to sign up for a new service. Whatever you’re after, you want to find it as quickly and effortlessly as possible.

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Website Traffic Decoded Part II: Analytics Decoded

Last week, we discussed the difference between page views and traffic. In the second part of the series, we’ll be discussing four more terms you need to understand when using your analytics program: traffic sources, entrance paths/landing pages, exit pages and bounce rate.

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Website Traffic Decoded (Part 1)

You’ve launched your website, shared links on a few social media sites, and now you’re sitting back to watch the traffic come rolling in. Your statistics program will probably give you one of two numbers, or both, depending on the program you’re using. The two numbers are page views and number of visitors, which, although [...]

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How Google Instant is Changing Search

Google just rolled out their latest search upgrade– called Google Instant. Now, search results are pulled up as you type, based on the most popular searches and your browsing history. It makes search faster, and easier. It also makes it easier to waste time playing around in search results, if you’re the type to get [...]

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How to Write an About Page

Your About page on your website may be some of the most important site content you ever write. It’s your way of letting site visitors know about you, your web page, or your business. It needs to sound professional, but not boring. It needs to have enough information to be useful, but it shouldn’t drag [...]

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Using Video on your Website

Videos are a big deal. This isn’t anything new. What might be new, for a lot of web owners, is using videos on a website the right way. It’s a bit more complicated than just embedding a code where ever it will fit. To get the most out of your videos, follow this simple guide.

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Before You Begin Optimizing Your Website

Before you jump on the SEO bandwagon, take a minute to answer a few questions about your site and your goals for optimization. This allows you to develop, and stick to, a plan, which increases your chances of success. 1. Who is your audience? When you develop keywords, what you are really looking for are [...]

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10 WordPress Plugins You Need to be Using

WordPress is one of the most complete, and user-friendly, content management systems for websites. It’s also the most popular. If you’re running your website on WordPress, no doubt you’ve noticed that there are thousands of plug-ns (website add-ons) that can change and improve what your site is capable of. Out of all of the available [...]

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