Imagine if there was a way to tell Google exactly what you were looking for, in Google’s own language. You could do specific searches and find what you’re looking for, instead of Google’s best guess at what you’re looking for.
By using search operators, you can make searching much more specific, by looking for information from a specific site, files of a certain type, and more. This helps with SEO because you can perform much more in-depth analysis of websites (yours and competitors), and perform more accurate keyword research. To use search operators, type the operator into the search bar, followed by a colon ( : ), the search specific quality, and then your search term.