My Site Needs Content, but What Should I Write About?

You’re working with a web design company, trying to add content for SEO purposes, or to better explain what your business does. Your designer explains how important quality content is, and tells you how many pages you’ll need to get the best results.

Read more

Are You Writing Blog Posts or Promotional Content? Does it Matter?

When I think of a blog post, I think of an exchange of information. “I know something, and I want to share it with you.”  

Read more

How to Write Jazzy Blog Posts

There are millions of blogs on the internet, and probably thousands of bloggers that focus on your topic. If you want to stand out from the crowd, you need to make sure your blog posts shine.

Read more

Protecting Your Content

Last week, the Editor in Chief of Cooks Source Magazine was caught stealing internet content and reusing it in her magazine, without notifying the original writer. The public response was overwhelming, and Cooks Source will be cleaning up this mess for a long time (assuming the magazine survives).

Read more

Promoting Older Content

Remember that blog post you wrote six months ago? The one that you were so proud of, but that hasn’t seen any real traffic since a week after it was published? You don’t have to leave it to gather dust in your archives. Highlighting old blog posts not only give your old content a new [...]

Read more

How to Write an About Page

Your About page on your website may be some of the most important site content you ever write. It’s your way of letting site visitors know about you, your web page, or your business. It needs to sound professional, but not boring. It needs to have enough information to be useful, but it shouldn’t drag [...]

Read more

What to Write About When You Have Nothing to Say

The hardest thing about blogging is knowing what to blog about. You want a fresh idea, or a new take on an old idea, and with the number of bloggers already out there, this can be a huge challenge. Sign up for subscriptions to blogs that cover similar topics. While you don’t want to steal [...]

Read more

Before You Begin Optimizing Your Website

Before you jump on the SEO bandwagon, take a minute to answer a few questions about your site and your goals for optimization. This allows you to develop, and stick to, a plan, which increases your chances of success. 1. Who is your audience? When you develop keywords, what you are really looking for are [...]

Read more

Five Rules for Killer Content

Writing for a website, especially your own, is hard. Anything you write, mistakes and all, will be out there for the world to see. With your name on it. That’s enough to give even the best writers pause. Your website still needs content, though, so it’s time to get past these insecurities and start writing. [...]

Read more