Syracuse Web Design, Website Development, Hosting, Offsite Data BackupDear Google: How Do I Love Thee? Let Me Count the Ways
Tweet It’s a good time to be Google. They are the closest anyone’s been to ruling the world since the Romans, and they don’t show any signs of slowing down.
Read moreMaking the Most of Your Crawl Budget
Tweet Search engines don’t index every page of your site every time they crawl through your pages, unless you have a very small site. The size of your crawl budget is determined by the quality of your site. For Google, PageRank has the most significant effect, followed by the amount of organic search traffic.
Read moreGoogle Instant Preview Tips for Website Owners
Tweet Google has done it again– they’ve changed the rules of the game for website designers and owners Their new Google Instant Preview feature lets browsers look at a website before visiting it, and that changes which websites are going to be getting traffic. Being on top of the SERPs isn’t good enough anymore if [...]
Read moreHow to Set Up Google for SEO
Tweet There are a few features available on Google Search that are really helpful for regular, every day, search engine users. Things like search history and Google Instant. These tools, however, are not quite as useful to SEOs, as they can alter your search results, showing you something different from what other searchers are seeing.
Read moreGoogle Page-Rank and SERP Rankings
Tweet You build a website, add in content, then wait to watch your Google Page-Rank. Google’s PR scores for webpages start at 0/10, and pages can work their way up the scale by improving in quality, amount of content, and relevancy to their topic.
Read moreWebsite Traffic Decoded Part II: Analytics Decoded
Tweet Last week, we discussed the difference between page views and traffic. In the second part of the series, we’ll be discussing four more terms you need to understand when using your analytics program: traffic sources, entrance paths/landing pages, exit pages and bounce rate.
Read moreWebsite Traffic Decoded (Part 1)
Tweet You’ve launched your website, shared links on a few social media sites, and now you’re sitting back to watch the traffic come rolling in. Your statistics program will probably give you one of two numbers, or both, depending on the program you’re using. The two numbers are page views and number of visitors, which, [...]
Read moreHow Google Instant is Changing Search
Tweet Google just rolled out their latest search upgrade– called Google Instant. Now, search results are pulled up as you type, based on the most popular searches and your browsing history. It makes search faster, and easier. It also makes it easier to waste time playing around in search results, if you’re the type to [...]
Read moreWhat is Black Hat SEO?
Tweet I’ve mentioned black hat SEO tactics in the past, things like cloaking and keyword stuffing, and why these techniques should be avoided (in case you missed it– they can get you banned from search engine result pages). But what is black hat SEO and, despite the consequences, why is it still so popular?
Read moreHow Your Analytics Program is Misleading You
Tweet Web analytics. Is there anything that causes more excitement and frustration for website owners? How much traffic are you getting? Is it more or less than the traffic you were getting a month, or even a week, ago? What keywords are visitors using when they find your site? This information is invaluable, but you [...]
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